Online Marketing Manager

£45000 - £60000 per annum + 10% bonus + benefits
10 Apr 2012
08 May 2012
Daisy Dowden
Skill Set
Digital, Marketing
Job Type
My client is a leading global online travel company based in Oxford and they are now seeking an innovative and ambitious Marketing Manager to maximise traveller acquisition across affiliates, partners and non-Search digital channels. This role reports to the Marketing Director.

Key Accountabilities:

* Manage channel mix across digital channels to achieve traffic, enquiry and budget/cost per acquisition targets
* Manage key tactical acquisition campaigns for holiday-maker customers & develop effective creative and messaging
* Manage the media channel to increase the volume of traffic, sales and members
* Own and optimise Paid media creative, media buying and performance
* Own and optimise affiliate channel, turning it round into a substantial channel in the channel mix
* Manage new partnerships strategy across the company by securing new partnership relationships either via a rev share or commission payment structure
* Track and measure channel performance; designing test strategies to optimise results
* Manage agencies and media within agreed budgets
* Commission any qualitative research to test propositions & usability amongst customers
* Develop key propositions & products that support the overall Marketing Strategy & manage the communication plan of these propositions

Job Requirements

* Bachelors Degree
* Minimum of 5 years experience of working in online marketing is essential - a FMCG, Travel, Pureplay or Retail background would be preferable
* Strong analytical skills and project management skills essential
* Good numerical skills are important, as well as being literate in spreadsheets
* Ability to work in a high -energy, high intensity and rapidly evolving environment
* Excellent communication skills are important
* Agency management experience desirable

If you have all the required experience and are seeking a new role in an organisation with hundreds of thousands unique visitors per month then please do not hesitate to get in touch with your updated CV highlighting all your relevant experience.

Many thanks,

Daisy Dowden